Processor & Platform Channel
You Signed The Platform. The Volume Never Arrived.
The hardest problem in platform payments is not winning the deal. It is the signed platform whose book never actually migrates: contract on one side, revenue on the other, and no bridge between them.
Every processor knows the shape: the platform commits, the integration starts, and then the merchant-by-merchant work of consent, re-verification, and cutover stalls inside the platform's own product team. The deal is won and the volume stays where it was.
Straata is the party that carries that middle. You paid to win the platform. We get its merchants live.
The off-the-shelf AI for your payments data. It finds the signed volume stuck in the middle and gets it live.
The Activation Economics
Activation Is A Revenue Line Someone Has To Own.
Two facts size the stall problem. Read them together and the fix prices itself.
The stall is measurable.
Reporting built on Adyen's own customer data suggests as many as 40% of newly signed merchants on integrated platforms never fully activate their payments. Signed but dark is a default outcome to plan against.
The prize is measurable too.
By Bain's estimate, each $1B of activated volume is worth several million dollars a year to a processor at typical net take. Activation work pays for itself in one campaign.
| Merchant Cohort | Signed Volume | Live Volume | Percent Live | Status |
|---|---|---|---|---|
| $82.0M | $79.5M | 97% | Live | |
| $54.6M | $12.2M | 22% | Partial | |
| $47.3M | $46.1M | 97% | Live | |
| $39.8M | $0 | 0% | Dark | |
| $28.4M | $27.0M | 95% | Live | |
| $22.1M | $0 | 0% | Dark | |
| Book Activated | $274.2M | $164.8M | 60% | 40% Dark |
Sixty percent of the signed book is live. The remaining forty percent is the campaign, sized cohort by cohort and carried to the finish line.
The fix is ownership. Straata runs the migration campaign inside the platform's product: consent-gated cutover, pre-filled onboarding, dual-run verification, and a weekly burn-up to 100% live.
The Migration Campaign
Straata Owns The Messy Middle.
The campaign runs inside the platform's own product, on the platform's own data, and reports a single number every week: how much of the book is live.
Consent-gated cutover
Every merchant moves on explicit consent. Nothing migrates behind the platform's back, which is what makes a nervous product team say yes.
Pre-filled onboarding
Re-verification and onboarding arrive pre-populated from data the platform already holds, so the merchant-by-merchant work stops stalling in the product backlog.
Dual-run verification
Old rail and new rail run in parallel until the numbers reconcile, so no merchant is cut over on faith.
Weekly burn-up to 100% live
One reported figure, every week, until the entire book has moved. The engagement is not done until the number reads 100.
Percent of merchant book live, reported weekly until it is real.
Why Platforms Trust The Handoff
Rail-Agnostic By Design, Which Is Why Platforms Trust The Handoff.
Straata normalizes every major rail, Stripe, Adyen, Fiserv, CardConnect, Forward, Rainforest, into a single waterfall, and runs the migration from inside the platform's own product, on the platform's own data. That is why a nervous platform will actually move: the work happens where they can see it, in numbers they own.
A migration casebook has exactly one destination, fixed on day one: the rail the platform signed with you. The engagement's only finish line is 100% of the book live on it, reported weekly until it is real.
For a processor partner, that means:
The platforms you introduce get an owner for the messy middle.
Your implementation dollars buy completed migrations instead of stalled ones.
The volume you signed becomes volume you settle.
The First Conversation
Bring The Stalled Book.
The useful first conversation is specific: which signed platforms have not activated, what their merchant books look like, and what has actually blocked each one. From there we can tell you which stalls a managed campaign would clear and which need something else.
One path. Portfolio fit check: signed-but-dark platforms, merchant book shapes, blockers.