GTM Strategy Design & Implementation
This fixed-scope engagement runs 8 to 12 weeks. We assess the current motion, design the framework, build the tooling and playbooks, and hand the completed motion to your team in a working session.
Payments grew into a material revenue line. The sales motion, incentives, merchant story, and installed-base plan did not grow with it.
Payments was treated as a secondary line inside the software sale.
Payments now needs its own operating motion, tools, owners, and adoption plan.
Your payments motion was designed when payments was 5 percent of revenue. It is 44 percent now.
AEs are comped to close software, with no clear reason to sell payments in the same motion.
Every merchant receives the same conversation even when value, readiness, and payments needs differ.
Reps do not have a live value story for the merchant conversation or a tool that makes it concrete.
The installed base has no campaign, owner, sequence, or adoption plan tied to the payments product.
The deliverables are built to run the motion after the engagement closes. Your team can use each artifact immediately after the handoff.
Payments GTM Framework
Evaluation Through ExpansionWe design the motion, build the tools your reps actually use, and hand it off in a working session. Then it is yours.
The engagement runs for 8 to 12 weeks at fixed scope. Each phase closes with a named artifact, and the final phase puts the full system in your team’s hands.
Review the current sales stages, compensation, merchant data, adoption coverage, team ownership, and back-book motion.
Map evaluation through expansion, restructure incentives, define segments, and set the merchant journey.
Turn the framework into live merchant ROI calculators and rep tools that fit the sales conversation.
Prioritize the back book, write the conversion campaigns, assign owners, and sequence the migration motion.
Run the team through the motion and tools, resolve open decisions, assign owners, and complete the handoff.
Proof / Public Safe And De-Identified
Modeled means the result comes from an approved forward model. Executed means the analysis was completed in an engagement. Both examples are de-identified.
Across a vehicle-rental SaaS payments portfolio.
Each merchant was placed into the opportunity and adoption model.
Modeled across a 4 to 12 month implementation window.
Seven figures of EBITDA surfaced within that opening analysis window in a separate engagement.
The modeled revenue range is forward-looking. The executed example describes completed analysis. Future performance varies.
Fit Check
If there is a closing workshop and a handoff packet, this is the service. If the named operator stays in the seat, that is Fractional GM of Payments.
The boundary is the end state: your team owns the motion after this engagement closes.
Closing workshop and complete handoff packet.
Your commercial and payments leaders run the motion.
A payments product exists, but the sales and adoption motion needs redesign.
The named operator remains accountable after strategy is set.
The Straata operator stays in the operating seat with your team.
The business needs ongoing payments leadership, execution, and ownership.
If there is no payments product to sell yet, build the financial and operating case first.
Business Case FormationWhat Happens Next
The first call covers the current motion, the payments product, the owners who will receive the handoff, and whether a fixed 8 to 12 week engagement fits.